Dr hab. Barbara Mroz-Gorgon, prof. WUEB

Professor at Wroclaw University of Economics and Business, chairman of the Advisory Board of Kotler Impact Poland, vice-chairman of the Council of the Western Chamber of Commerce, advisor to many Polish and international companies and corporations on marketing, development strategy and PR. From 2022 – visiting professor at Kasetsart University in Bangkok. Barbara Mróz-Gorgoń is a consultant and specialist in brand and corporate strategy. brand and corporate strategy, researcher and scientist in one. In her career, she has delivered more than 20 “power speeches” and co-hosted podcasts.

She also regularly conducts trainings and workshops for many renowned companies (domestic and foreign), operating both in the Polish and global markets. She is the author of many scientific publications, including the book “Rebranding. Strategic change for organizations”, published by PWN, which received the prestigious “Economicus 2020” award. – awarded by the selection of the competition’s Chapter by Dziennik Gazeta Prawna. She is also co-author of the Polish edition of the book: “Basics of modern marketing”. – a compendium of knowledge prepared jointly with the guru of world marketing – Professor Philip Kotler.