{"id":169124,"date":"2024-06-10T10:57:17","date_gmt":"2024-06-10T08:57:17","guid":{"rendered":"https:\/\/uew.pl\/?p=169124"},"modified":"2024-06-10T10:54:11","modified_gmt":"2024-06-10T08:54:11","slug":"professor-barbara-mroz-gorgon-is-co-author-of-essentials-of-modern-marketing","status":"publish","type":"post","link":"https:\/\/uew.pl\/en\/professor-barbara-mroz-gorgon-is-co-author-of-essentials-of-modern-marketing\/","title":{"rendered":"Professor Barbara Mr\u00f3z-Gorgo\u0144 is co-author of \u201cEssentials of Modern Marketing\u201d\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Professor Barbara Mr\u00f3z-Gorgo\u0144 is co-author and co-editor of the Polish edition of \u201cEssentials of Modern Marketing\u201d \u2013 one of the most important books for the industry.<\/strong>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/uew.pl\/wp-content\/uploads\/2024\/06\/podstawy-nowoczesnego-marketingu-kotler-uew.png\" alt=\"\" class=\"wp-image-169112 size-full\" srcset=\"https:\/\/uew.pl\/wp-content\/uploads\/2024\/06\/podstawy-nowoczesnego-marketingu-kotler-uew.png 1024w, https:\/\/uew.pl\/wp-content\/uploads\/2024\/06\/podstawy-nowoczesnego-marketingu-kotler-uew-300x200.png 300w, https:\/\/uew.pl\/wp-content\/uploads\/2024\/06\/podstawy-nowoczesnego-marketingu-kotler-uew-768x512.png 768w, https:\/\/uew.pl\/wp-content\/uploads\/2024\/06\/podstawy-nowoczesnego-marketingu-kotler-uew-391x260.png 391w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u201cEssentials of Modern Marketing\u201d is both <strong>seminal and prestigious publication<\/strong> under the signature of <strong>Professor Philip Kotler<\/strong>, guru of contemporary marketing. Recently, the Polish edition of the book was published under the title <strong>\u201cPodstawy nowoczesnego marketingu\u201d<\/strong>. The book was premiered on May 22nd at <strong>InfoShare 2024<\/strong> \u2013 one of the most important technological and business conferences in the CEE region.<\/p>\n\n\n\n<p>Polish edition of the book was co-edited by <strong>Professor Barbara Mr\u00f3z-Gorgo\u0144<\/strong> (Wroclaw University of Economics and Business; Chair of the Advisory Board of Kotler Impact Poland) and <strong>Mariusz Soltanifar<\/strong> (Team Kotler Impact), in close cooperation with experts such as <strong>Sadia Kibria<\/strong> (Group Chairman &amp; CEO of Kotler Impact), <strong>Professor Grzegorz Mazurek <\/strong>(SGH Warsaw School of Economics) and <strong>Jacek Kotarbi\u0144ski, PhD<\/strong>.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The Polish edition is part of the international series \u201eEssentials of Modern Marketing\u201d, published in <strong>over 50 countries across the world<\/strong>. Every national edition is distinctive because of case studies relevant to each nation\u2019s market.&nbsp;<\/p>\n\n\n\n<p>Polish edition contains <strong>over 30 case studies<\/strong>, including study of WUEB\u2019s strategy focused on creating the synergy with business and economical environment. The study was prepared by <strong>A\u0142\u0142a Witwicka-Dudek<\/strong> and <strong>Jakub Cendrowski<\/strong>.\u00a0We are proud to be the part of such an important book, which will soon establish its position in the canon of professional business education (e.g. <a href=\"https:\/\/emba.uew.pl\/en\/\">MBAs<\/a>).\u00a0<\/p>\n\n\n\n<p>An excerpt from the opening of the book by Jacek Kotarbi\u0144ski:&nbsp;<\/p>\n\n\n\n<p><em>This book presents an <\/em><strong><em>up-to-date, insightful view<\/em><\/strong><em> of how modern marketing works in today\u2019s turbulent times. The book covers not only marketing and product- or service-selling, but also themes such as <\/em><strong><em>rediscovering and building the future of the industry using adequate tools<\/em><\/strong><em>. I hope that this book will be read by managers, specialists at all levels of experience, as well as professors who teach management and marketing. With that in mind, it will be possible to raise a generation of students looking after humanity, innovations, and society through marketing<\/em>.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cPodstawy nowoczesnego marketingu\u201d is now available at selected stores. The book was published under the auspices of Wroclaw University of Economics and Business.<\/strong>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Barbara Mr\u00f3z-Gorgo\u0144 is co-author and co-editor of the Polish 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